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Amy, this is such a thought provoking article and accurately describes a major problem which I see in both society and the Christian church. I love your humor, too! It makes me wonder about the cause. I understand sellers want to make money, but what motivates the buyers. Perhaps, insecurity. We want to fit in and to be admired. Perhaps, laziness. It truly is easier to put a bumper sticker on your car than to cultivate a relationship with your neighbor and share the Gospel with them. Perhaps selfishness. I take care of me instead of donating to the comfort of others. Of course, the root of all of this is sin, and the answer is a true relationship with Christ. I long for a simple life in which my resources (not just money but time and talent) can provide for me but, also, for the needy people in the world. Thanks for sharing your insight.

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You're absolutely right—especially in regard to laziness and searching for the easier way. Also, I think there is a fundamental insecurity at play here; *why* do people feel the need to flaunt their brand affiliations? Why do total strangers need to know what kind of designer bag one is carrying, or which school one's honor student went to?

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Good points, Laurel! And thanks for reading!

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Are you familiar with James Twitchell's books? "Lead Us Into Temptation," "Adcult USA," and "Branded Nation" are all excellent discussions of the theme of advertising in American culture.

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I’m not familiar, but thanks for the suggestion.

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